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Original published:
ワークマン、実は画像生成AIを導入していた 間に合わない商品撮影を代替 アプリ通知開封も1.5倍
AI summary
Editorial policyWorkman introduced image generation AI as an alternative to product photography to prevent delivery delays, also achieving a 1.5x increase in app notification open rates.
Key points
- •Replacing delayed product photography with image generation AI successfully avoided production schedule delays.
- •An app notification campaign using AI-generated images improved open rates to 1.5 times the previous level.
- •This case demonstrates the practical use of generative AI in retail, balancing cost reduction with marketing effectiveness.