ITmedia
Original published:
ゲオのレトロゲーム販売がみせた劇的な復活劇 店舗10分の1で売上1.4倍の秘密とは？
AI summary
Editorial policyGeo achieved a dramatic revival by reducing its store count by 90% and resuming retro game sales, increasing revenue by 1.4 times. This analysis examines the factors behind its success.
Key points
- •Geo resumed retro game sales, which had been suspended during the pandemic, after significantly reducing its store count.
- •Although the store count fell to less than 10% of pre-2021 levels, total revenue increased by 1.4 times.
- •Efficiency gains from having fewer stores and changes in demand are believed to have contributed to improved profitability.