ASCII.jp
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販促企画のための“AI壁打ち”で、7万人の会員情報が外部に流出… どうやったら防げた?

A case study of a manga and anime goods retailer where a marketer used a personal generative AI tool for brainstorming, leading to a compliance violation and the leakage of 70,000 members' data.

Key points

  • •At company W, which has over 200,000 members, a veteran marketer used a generative AI tool for brainstorming.
  • •This action resulted in a compliance violation and the leakage of 70,000 members' data.
  • •The incident was triggered by providing information to a generative AI tool used for personal purposes.
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