販促企画のための“AI壁打ち”で、7万人の会員情報が外部に流出… どうやったら防げた?
A case study of a manga and anime goods retailer where a marketer used a personal generative AI tool for brainstorming, leading to a compliance violation and the leakage of 70,000 members' data.
Key points
- •At company W, which has over 200,000 members, a veteran marketer used a generative AI tool for brainstorming.
- •This action resulted in a compliance violation and the leakage of 70,000 members' data.
- •The incident was triggered by providing information to a generative AI tool used for personal purposes.