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Who is ChatGPT advertising to and what is it showing them? US universities conduct a reality check using 91 decoy accounts
AI summary
Editorial policyUS researchers conducted a study using 91 decoy accounts to investigate the criteria and target users for ChatGPT advertisements.
Key points
- •Researchers from the University of Pennsylvania and the University of Harvard published a paper titled 'The Beginning of ChatGPT Ads'.
- •The study utilized 91 decoy accounts to examine the targeting and criteria for ad delivery.
- •The research aims to clarify to which users ChatGPT ads are displayed and based on what criteria.