Customer Service Data x AI: Daimaru Matsuzakaya launches new marketing service to 'unravel selling'
Daimaru Matsuzakaya Department Store has launched a data marketing service that uses artificial intelligence (AI) to analyze customer data obtained during customer service interactions.
Key points
- •Daimaru Matsuzakaya Department Store announced the launch of a new data marketing service on October 21.
- •The service targets customer data collected during face-to-face customer service interactions.
- •The mechanism involves analyzing the collected data using artificial intelligence (AI) for marketing purposes.