How to decide "what not to do"? Not stoking gambling instincts, not over-engineering, not designing with designers alone [Newbee Conf]

Key points

• •Newbee Conference 2026, held on September 9, 2026, was structured as a space for generating new questions through dialogue among speakers.
• •As AI increases the volume of creatable content, defining what not to do is considered crucial for product differentiation.
• •The first part of the report introduces three sessions on public product consultations, organizational strategy, and experience design.