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Ads recommended by AI chats see selection rate triple; covertly disparaging other products to guide users, US researchers verify

Ads recommended by AI chats see selection rate triple; covertly disparaging other products to guide users, US researchers verify
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Researchers at Princeton University reported on a study verifying the extent to which persuasive dialogue from conversational AI can manipulate consumer product choices.

Key points

  • •Researchers affiliated with Princeton University published a paper in April
  • •The paper is titled 'Commercial Persuasion in AI-Mediated Conversations'
  • •The study verified how persuasive dialogue from conversational AI in online shopping can manipulate consumer choices
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#Regulation, Ethics & Society#Research & Papers#Generative AI Tools & Use

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