Reddit’s CEO says Google’s AI Mode ‘does not drive traffic’

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Reddit CEO Steve Huffman stated that Google's AI search modes do not generate traffic for the platform.

Key points

•Reddit's CEO stated that Google's AI search modes do not help drive traffic to the platform.
•In its Q3 2026 earnings, Reddit revealed that search traffic in October dropped by more than 1 million referrals on average.
•The situation echoes the traffic problems currently facing other websites and publishers.

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#Major Players #Regulation, Ethics & Society #Reddit #Google

#Major Players#Regulation, Ethics & Society#Reddit #Google

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