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The Vergeby Emma Roth
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Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru

Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru
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Starbucks CEO Brian Niccol stated that the company is exploring experiences that recognize participating customers at the drive-thru and present personalized digital menus.

Key points

  • •Starbucks CEO Brian Niccol said the company is exploring experiences that recognize participating customers upon arrival.
  • •There are plans to present personalized digital menus at the drive-thru.
  • •The use of AI technology is being considered to make the payment process more effortless.
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#Business Use Cases#Generative AI Tools & Use#Starbucks

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