Does opting out of TV tracking work?
Researchers at Northeastern University monitored 12 TVs from 10 manufacturers to verify if opting out of automatic content recognition actually works.
Key points
- •It is difficult to understand what information TVs collect, how they track it, and how to stop it.
- •Researchers from Northeastern University conducted a monitoring study on 12 TVs from 10 different manufacturers.
- •The study aimed to test whether opting out of automatic content recognition (ACR) is effective.