Back to articles
DevPickView feed
ITmedia AI+
Original published:

Adobe and Disney Enter Strategic Partnership: Developing Disney-Specific Generative AI Models with "Firefly Foundry"

Adobe and Disney Enter Strategic Partnership: Developing Disney-Specific Generative AI Models with "Firefly Foundry"
AI summary
Editorial policy

Adobe and Disney announced a multi-year strategic partnership to develop custom AI models using generative AI technology.

Key points

  • •Adobe provides technologies such as "Firefly Foundry" as an official AI partner.
  • •The two companies will jointly develop safe custom AI models specialized in Disney's style.
  • •They will support a wide range of creative processes from video production to theme park development.
Read the original(opens in a new tab)
#AI Companies & Funding#Image / Video / Audio Generation#Adobe#Disney#Firefly Foundry

Related articles

See more
The Verge

Disney and Adobe are building generative AI tools together

Disney and Adobe announced a partnership at Adobe MAX to develop proprietary, artist-led generative AI models to support Disney's production pipeline.

The Verge

Adobe’s AI experiments let you walk around in photos and interview your characters

Adobe announced experimental AI tools at its annual Max conference that transform images into explorable 3D scenes and allow users to design AI characters through conversation.

PC Watch

Narayen's final Adobe MAX as CEO emphasizes commitment to 'creators' rights'

Adobe held its annual event 'Adobe MAX 2026' in Miami Beach, Florida, where current CEO Shantanu Narayen and other executives explained the company's strategy for creator tools.

The Verge

Photoshop, Lightroom, and Premiere are making it easier to remove things

Adobe is expanding its Creative Cloud apps and Firefly AI platform with new capabilities aimed at making design and editing projects faster and less complicated.

The Verge

Adobe is going all in on agentic AI

Adobe is committing to the idea that chatbots and AI agents can serve as design assistants and automate creative workflows and repetitive tasks.