Web site traffic improvement strategies shift from SEO to GEO due to the rise of AI; urgent response required
As generative AI shifts the main role of internet search from traditional search engines to AI, companies are urgently required to optimize content for GEO (Generative Engine Optimization) to be cited by AI, replacing traditional SEO.
Key points
- •The main role of internet search is shifting from traditional search engines to AI due to the spread of generative AI.
- •For corporate and news sites, responding to GEO (optimizing content to be cited by AI) is becoming urgent, replacing the traditional focus on SEO.